There is a lot of information out there about the harmful chemicals that exist in some cosmetics and this has meant that obtaining the right skin care products has been made difficult since some natural skin care options aren't actually such that their ingredients are actually organic and natural. Many companies try to get away with suggesting that their product is natural when in fact, it's just as full of chemicals as the next product on the store shelf that doesn't say natural on the label.  Some of the newer mineral based make up options are quite interesting as far as ingredients are concerned.